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Free worldwide shipping                            Purchase with 4 interest-free payments                            Express delivery                            Extended returns                            Same day dispatch                            Ethically sourced Silver and Gold                            Free worldwide shipping                            Purchase with 4 interest-free payments                            Express delivery                            Extended returns                            Same day dispatch                            Ethically sourced Silver and Gold                           

If you're one of the 75% of women who enjoy choosing their own jewelry, finding the right pieces for your personal style can be a fun, though challenging task.

Knowing what to look for when buying jewelry is easy if you know how. No matter what type of pieces you prefer — professional, casual or formal — there's something out there perfect for you. Here are the top tips to help you select and wear jewelry that you'll love.

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Love is in the air and in the details when you show that special someone just how much you cherish and care for them.

Though it is the day of love, prepping for Valentine's Day can get pretty stressful. From planning the perfect (affordable) date night or the Valentine's party of the year to putting together an adorably festive Valentine's outfit, it's tough not to feel overwhelmed, whether you're flying solo or in a relationship.

To help you take some of the pressure off, we're here to help in the gift department. Maybe you've only been dating for a month and you don't want to overdo it, or you've been dating for three years so her expectations are way high. Whether you're celebrating Valentine's Day with your BFFs or V Day with your gf, we've got the perfect mix of funny, sweet, and personalized gifts for all the babes in your life.

Pharah 2022 Valentine's Gift Guide is here.
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Everyone has a favorite piece of jewelry they can’t forget. Like the first time you saw them in a store or put them on for the first time and made it a part of your everyday wardrobe.

But over time, all fine jewelry begins to lose its shine. A common question we are asked at Pharah is, “how can I clean my jewelry at home?”. It's important for you to know that jewelry should be cleaned by a professional because jewelry cleaning solutions can be too harsh for certain gemstones.

Here are some recommendations for how to care for your fine jewelry.

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We are pretty sure that you are making a lot of mistakes with your jewelry that you really should not be making. It could be because you don't have the time or bad habits, but more likely it's because you don't have enough information to know what the problems might be.

To help prevent you from making these mistakes, we present the following list of common jewelry mistakes and how to avoid them.

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People have linked silver to luxury for decades – the phrase "silver spoon" is associated with wealth for a reason.  Sterling...

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